Home / Services
ServicesThis is the deliverable in full. Not “email marketing” — these specific assets, built in this order.
A campaign goes out when someone remembers. Two flows were switched on at launch and never touched again. Nobody has looked at the sending domain since the store opened. Here is what that actually costs.
You paid once to acquire a buyer, then pay Meta again to reach them for the second sale. Every repeat purchase driven by a flow instead of an ad is margin you keep. This is the entire economic argument for lifecycle email, and it doesn’t depend on any clever copywriting.
Almost every store has a welcome series and an abandoned cart. Almost none have browse abandonment, post-purchase education, replenishment timed to the product’s actual consumption cycle, or a winback that fires before the customer has forgotten you. The revenue is in the flows nobody builds.
Blasting the full list to chase a short-term number trains mailbox providers to treat you as bulk. Since Google and Yahoo’s February 2024 bulk-sender rules, that carries a hard cost: authenticate properly, keep spam complaints under 0.3%, honour one-click unsubscribe — or get filtered regardless of what you write.
Email sits between the founder, a VA and whoever last had time. It gets attention in November and neglect in February. A lifecycle program is a system that compounds; run intermittently, it just decays.
This is the deliverable, in full. Not "email marketing" — these specific assets, built in this order. If an agency won’t tell you this on their website, ask why.
A branded multi-email series that sells the brand, not just the discount — segmented by how they subscribed and what they were looking at.
The flow most stores skip. Fires on product-view without add-to-cart, which is the largest untouched intent signal on the site.
Rebuilt with a real reason to return in each email, not three copies of the same reminder with a bigger discount.
Separated from cart, because someone who reached payment and stopped has a different problem — and usually a solvable one.
Shipping, then use. Teaching a customer to use the product properly is the cheapest churn reduction available.
Timed to when the product has actually been experienced, not when the parcel arrived.
Timed to the real consumption cycle of your specific SKU, not a generic 30-day guess.
A genuine attempt to re-engage, then a clean exit — which protects deliverability for everyone still on the list.
The gap between first and second order is where most DTC lifetime value is won or lost.
Demand you already captured, converted without a single ad impression.
Planned a month ahead against your launches, restocks and seasonality — not assembled on the day.
Engagement tiers, purchase history, category affinity, predicted next order. The segment is most of the result; the copy is the rest.
On-brand templates built in Klaviyo, tested across the clients that actually break — Outlook, Gmail clipping, dark mode.
Subject line, send time, offer structure and creative — one variable at a time, with the result written down.
SPF, DKIM and DMARC set up correctly on a dedicated sending subdomain — the Google/Yahoo baseline since February 2024.
Sunset policy, suppression rules, and an end to sending at people who stopped opening eleven months ago.
Reach is earned segment by segment rather than assumed, and complaint rate is kept under the 0.3% threshold.
Open rate has been unreliable since Apple Mail Privacy Protection. We report on revenue per recipient, placed order rate and list growth instead.
None of these are results — we have no clients to report results for. They are commitments about what gets built and on what terms.
10
flows built, not the usual two
Week 2
your first campaign goes out
30 days
notice, any time, no reason needed
Free
to find out whether we’re any good
The fastest way to find out whether we’re any good is to let us do a real piece of work for you before any money changes hands. Send us your store and we’ll go through the account.
No retainer, no commitment, and you keep the write-up whether or not we work together.
Request the free auditOr email hello@mailmorphmedia.com directly.