What the first month actually looks like

You should know exactly what the first month looks like before you pay for any of it.

How it runs

Four weeks to live, then a weekly rhythm

You should know what the first month looks like before you pay for it.

Week 0

Free audit

We go through your Klaviyo account and your store, and write up the three biggest gaps with the fix for each. You keep it whether or not you hire us. If the honest answer is that you don’t need an agency yet, that’s what the audit will say.

Week 1

Onboarding & strategy

A deep onboarding form, then a call long enough to actually understand the brand — voice, customer, margin structure, consumption cycle. Deliverability audit and authentication fixes start immediately, because they take time to season.

Weeks 2–3

First campaigns and core flows

Campaigns start going out in week two — you should see the channel move before the full build is finished. Welcome, cart, checkout and browse abandonment are built and switched on.

Week 4+

Full program & iteration

Remaining flows go live. From here it’s a weekly rhythm: campaigns planned and sent, one test running at a time, and a written update every week covering what shipped, what it did, and what’s next.

What you actually have to do

Approve creative. Usually a few minutes, a couple of times a week.
Answer product questions we can’t answer for you — launches, stock, margin.
Read one written update per week. Reply if you disagree with the plan.

That’s the whole ask. If it needs more of your time than that, we’ve designed it wrong.

Who it’s built for

Where lifecycle email pays for itself fastest

Repeat purchase, a consumption cycle, or a considered second order. If your product has one of those, a flow programme compounds.

A glass dropper serum bottle on a stone plinth, representing the skincare and beauty category — **Skincare & beauty** Routine-led, high refill rate

A white supplement bottle with capsules spilling out, representing the supplements category — **Supplements** Predictable refill windows

A drawstring sack of roasted coffee beans on a wooden board, representing the coffee and pantry category — **Coffee & pantry** Restock and back-in-stock demand

A dog’s front paws resting beside a full bowl of kibble on a wooden floor, representing the pet category — **Pet** Subscription-heavy, loyal

Lit candles beside spa stones and folded linen, representing the home and fragrance category — **Home & fragrance** Gifting peaks, seasonal launches

A water bottle, towel and small dumbbells laid out flat, representing the fitness and wellness category — **Fitness & wellness** Education drives order two

Start here

Get the audit first

The fastest way to find out whether we’re any good is to let us do a real piece of work for you before any money changes hands. Send us your store and we’ll go through the account.

A full review of your Klaviyo account, flows and sending setup.
The three biggest gaps, each with the specific fix.
Written up and yours — whether you hire us or not.

Free Klaviyo audit

No retainer, no commitment, and you keep the write-up whether or not we work together.

Request the free audit

Or email hello@mailmorphmedia.com directly.