MailMorph Free audit
Klaviyo lifecycle programs

Your best customers are already on your list. You just aren’t talking to them.

MailMorph builds and runs the email and SMS program that turns a one-time buyer into a fourth-time buyer — so your paid acquisition finally has somewhere profitable to land.

Get a free account audit No lock-inMonth to month 30 days’ notice, any time. Everything built in your own Klaviyo account.

No retainer to get the audit. You keep the findings either way.  ·  See what we build

Concept welcome email for a skincare brand shown on a phone
Concept back-in-stock email for a coffee roastery shown on a phone
Concept onboarding email for a fitness brand shown on a phone

Platforms we work in

KlaviyoShopifyRechargePostscriptAttentiveYotpoJudge.meOkendoGorgiasSkioLoop ReturnsTriple Whale

Flows we build

WelcomeBrowse abandonCart recoveryCheckoutPost-purchaseReplenishmentWinbackSunsetVIPBack in stockDeliverabilitySegmentation

Platform names are listed to show what we integrate with. No affiliation, partnership or endorsement is implied, and none of these are client logos — we have no clients yet.

Who it’s built for

Where lifecycle email pays for itself fastest

Repeat purchase, a consumption cycle, or a considered second order. If your product has one of those, a flow programme compounds.

A glass dropper serum bottle on a stone plinth, representing the skincare and beauty category
Skincare & beauty Routine-led, high refill rate
A white supplement bottle with capsules spilling out, representing the supplements category
Supplements Predictable refill windows
A drawstring sack of roasted coffee beans on a wooden board, representing the coffee and pantry category
Coffee & pantry Restock and back-in-stock demand
A dog’s front paws resting beside a full bowl of kibble on a wooden floor, representing the pet category
Pet Subscription-heavy, loyal
Lit candles beside spa stones and folded linen, representing the home and fragrance category
Home & fragrance Gifting peaks, seasonal launches
A water bottle, towel and small dumbbells laid out flat, representing the fitness and wellness category
Fitness & wellness Education drives order two
What you get

The programme, in four numbers

None of these are results — we have no clients to report results for. They are commitments about what gets built and on what terms.

A skincare serum bottle, softened behind the headline figure 10 flows built, not the usual two
Revenue flows

The automations most stores never build

  • Welcome, cart, checkout and browse abandonment
  • Post-purchase, review request and replenishment
  • Winback, sunset, VIP and back-in-stock
A sack of roasted coffee beans, softened behind the headline figure Week 2 your first campaign goes out
Timeline

You see movement before the build is done

  • Deliverability and authentication start on day one
  • Core flows live by the end of week three
  • Full programme running by week five or six
Lit candles and spa stones, softened behind the headline figure 30 days notice, any time, no reason needed
Terms

Month to month, because you can’t vet us yet

  • No minimum term and no lock-in contract
  • Everything is built in your own Klaviyo account
  • Flows, templates and docs stay with you if you leave
Fitness kit laid out flat, softened behind the headline figure Free to find out whether we’re any good
The audit

A real piece of work before any money moves

  • Full review of your account, flows and sending setup
  • The three highest-value gaps, each with the fix
  • Yours to keep even if you never speak to us again
The work

Concept emails

Concept welcome email for a skincare brand, explaining which product to apply first
Concept replenishment email for a supplement brand, warning the customer they are nine days from running out
Concept back-in-stock email for a coffee roastery announcing a small batch has returned
Concept abandoned-cart email for a pet brand offering a sizing chart rather than a discount
Concept winback email for a home fragrance brand explaining a product reformulation
Concept onboarding email for a fitness brand cutting through supplement marketing claims

Concept pieces designed in-house, one per flow type. Speculative work, not client engagements.

See each one, flow by flow

In motion

The kind of brand this is built for

Repeat-purchase categories with a consumption cycle — where a lifecycle programme compounds instead of just topping up a quiet month.

Stock
Skincare & beauty Routine-led, high refill rate
Stock
Supplements Predictable refill windows
Stock
Coffee & pantry Restock and back-in-stock demand
Stock
Pet Subscription-heavy, loyal
Stock
Home & fragrance Gifting peaks, seasonal launches
Stock
Fitness & wellness Education drives order two

Stock footage via Pixabay, used as atmosphere. Not client work, and not client footage.

FAQ

The questions worth asking a new agency

Still missing something? Email hello@mailmorphmedia.com and you’ll get a real answer, not a booking link.

All 8 questions

You’re new and you have no case studies. Why would I risk it?

That’s the right question, and the honest answer is that you shouldn’t take it on faith. So we’ve removed as much of the risk as we can: the audit is free and yours to keep, the retainer is month to month with 30 days’ notice, and campaigns start going out in week two so you see the channel move before the full build is done. Judge us on the audit — it’s a real piece of work, and it will tell you plainly if you don’t need us yet. [FOUNDER BACKGROUND — replace this bracket with the founder’s actual track record; it is the most load-bearing sentence on the site.]

What does the free audit actually include, and what’s the catch?

We go through your Klaviyo account — flows, segments, sending setup, list health — and your store, then write up the three highest-value gaps with the specific fix for each. It’s a document you keep. The catch is the obvious one: we hope it’s good enough that you hire us. But it’s written to be useful on its own, and if the honest conclusion is that you should fix two things yourself and revisit in six months, that’s what it will say.

How long until the program is live?

Campaigns start in week two. Core flows — welcome, cart, checkout, browse abandonment — are live by the end of week three. The full program is typically running by week five or six. Deliverability work starts on day one regardless, because authentication changes need time to season before you lean on them.

Do you handle SMS as well as email?

Yes, with a caveat worth stating plainly: SMS churns lists fast when it’s used for routine promotion. We use it where the intent is high and the message is genuinely time-sensitive — abandoned checkout, back-in-stock, a real launch — and we keep it off everything else. A short high-consent SMS list is worth considerably more than a large one that’s opting out.

What happens to the work if we stop working together?

Everything is built inside your Klaviyo account, which you own. Flows, templates, segments and documentation stay with you. There is no proprietary layer to lose access to and nothing to migrate out of. Give 30 days’ notice and you keep the whole program.

Do you guarantee a revenue increase?

No, and be wary of anyone who does — outcomes depend on your product, margin, list and traffic as much as on the email. What we will commit to is the work itself: what gets built, when it ships, and a written report every week showing what it did. If the program isn’t earning its fee, the month-to-month terms exist so you can act on that.

Book a call

Grab 30 minutes and we’ll go through your account

A working session, not a pitch. Bring your Klaviyo login and we’ll look at the real thing together.

  • We go through your flows, segments and sending setup live.
  • You leave with the three biggest gaps and the fix for each.
  • No obligation, no follow-up sequence, no pressure to sign.

Before you book

We can only help ecommerce brands with an existing list. If you are pre-launch or have nothing sending yet, a call will waste your time as much as ours — email us instead and we will tell you what to do first.

What the 30 minutes covers

  1. 01 Your store, your list, your margins Five minutes of context so the rest is specific rather than generic.
  2. 02 A live look at the account We open Klaviyo together and go through what is running and what is not.
  3. 03 The gaps, and what they are worth Named flows, in priority order, with a rough sense of what each is leaving on the table.
  4. 04 Scope and pricing, if you want it Only if the first twenty minutes were useful. Otherwise we stop there.
MailMorph 30 minute call Video, on Google Meet or Zoom  ·  free
Time of day

We reply within one business day with a confirmed time and a calendar invite.

Live calendar not connected yet — this sends us your preferred slot by email and we confirm it manually.